RFID Essentials or Improve Your Marketing to Grow Your Business

RFID Essentials

Author: Bill Glover

Radio Frequency Identification (RFID) is rapidly changing the way businesses track inventory and assets. From Walmart and Tesco, to the U.S. Department of Defense, early efforts are already showing benefit, but software, integration, and data processing for RFID still present a challenge. If you are a developer or an architect charged with developing an RFID system, this book is for you. Drawing on extensive experience, Bill Glover and Himasnhu Bhatt provide you with essential information on this emerging technology.

In RFID Essentials you will find information on:

Tags and Tag Protocols including Electronic Product Code (EPC)

Readers and Reader Protocols

RFID Middleware

Security and Privacy

Managing RFID Devices

RFID's impact on your Architecture

With the knowledge you gain in these pages you will possess the information and understanding you need to start designing, building or integrating with RFID systems.

Table of Contents:

1	An introduction to RFID	1
2	RFID architecture	21
3	Tags	55
4	Tag protocols	77
5	Readers and printers	107
6	Reader protocols	119
7	RFID Middleware	137
8	RFID information service	171
9	Manageability	187
10	Privacy and security	197
11	The future	215
App	EPC identity encodings	229

Interesting book: Tax Research or Public Education

Improve Your Marketing to Grow Your Business

Author: Hunter Hastings

Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, enterprise marketing management pioneer, Hunter Hastings, introduces the breakthrough tools and techniques you need to deliver on these commitments. Improve Your Marketing to Grow Your Business will help you bring unprecedented discipline, clarity, and productivity to marketing–and deliver unprecedented results. Drawing on his unsurpassed experience consulting with enterprise marketers, Hastings takes you behind the scenes at today’s most innovative marketing organizations: from Procter & Gamble to Brown-Forman, Kimberly-Clark to Microsoft, Wachovia to Hyatt. Building on their insights, Hastings reveals how to bring relentless customer focus and enterprise-wide integration to all your marketing efforts.  You’ll find specific guidance on topics ranging from product development and brand portfolio management to accountability. Along the way, Hastings shows how to systematically rethink and optimize your entire approach to marketing: processes, organization, technology, metrics, leadership…everything!