Saturday, January 31, 2009

DVD Studio Pro 4 or Beginning Linux Programming

DVD Studio Pro 4: Authoring Professional DVDs in Final Cut Studio 2 [Apple Pro Training Series]

Author: Martin Sitter

Learn to author professional, interactive DVDs with this best-selling guide by Martin Sitter and Bruce Nazarian. Completely revised, this Apple-certified book uses brand-new project files to build three complete DVDs, including the DVD for the Oscar-nominated Born into Brothels documentary. Each chapter presents a complete lesson in an aspect of DVD creation and finishing, with hands-on projects for you to complete as you go. After learning how to storyboard your DVD and plan its interactions, you’ll set chapter markers, build still and motion menus, and add subtitles. You’ll also learn to work with multiple audio tracks and camera angles, create smart buttons and custom transitions, encode audio and video files, and create useful scripts. Fully updated to take advantage of the software’s new transition styles and HD-to-MPEG-2 encoding, the book includes a companion DVD with media and project files.





Book about: Republic of Fear or Formations of the Secular

Beginning Linux Programming

Author: Neil Matthew

What is this book about?

If you have some programming experience and are ready to venture into Linux programming, this updated edition of the bestselling entry-level book takes you there. The authors guide you step by step, using construction of a CD database application to give you hands-on experience as you progress from the basic to the complex. You’ll start with fundamental concepts like writing Unix programs in C. You’ll learn basic system calls, file I/O, interprocess communication, and shell programming. You’ll become skilled with the toolkits and libraries for working with user interfaces.

The book starts from the basics, explaining how to compile and run your first program. New to this edition are chapters on MySQL® access and administration; programming GNOME and KDE; and Linux standards for portable applications. Coverage of kernel programming, device drivers, CVS, grep, and GUI development environments has expanded. This book gives you practical knowledge for real wor ld application.

What does this book cover?

In this book, you will learn how to



• Develop programs to access files and the Linux environment

• Use the GNU compiler, debugger and other development tools

• Program data storage aapplications for MySQL and DBM database systems

• Write programs that take advantage of signals, processes and threads

• Build graphical user interfaces using both the GTK (for GNOME) and Qt (for KDE) libraries

• Write device drivers that can be loaded into the Linux kernel

• Access the network using TCP/IPsockets

• Write scripts that use grep, regular expressions and other Linux facilities



Who is this book for?

This book is for programmers with some C or C++ experience, who want to take advantage of the Linux development environment. You should have enough Linux familiarity to have installed and configured users on Linux.



Table of Contents:
Foreword
Introduction
Ch. 1Getting Started1
Ch. 2Shell Programming17
Ch. 3Working with Flies91
Ch. 4The Linux Environment135
Ch. 5Terminals171
Ch. 6Managing Text-Based Screens with curses205
Ch. 7Data Management249
Ch. 8MySQL303
Ch. 9Development Tools365
Ch. 10Debugging417
Ch. 11Processes and Signals445
Ch. 12POSIX Threads477
Ch. 13Inter-Process Communication: Pipes505
Ch. 14Semaphores, Shared Memory, and Message Queues557
Ch. 15Sockets587
Ch. 16Programming GNOME Using GTK+623
Ch. 17Programming KDE Using Qt677
Ch. 18Device Drivers721
Ch. 19Standards for Linux799
Index811

Friday, January 30, 2009

Web Design or iPhoto 08 for Mac OS X

Web Design: In Easy Steps

Author: Richard Quick

There are literally millions of websites on the Internet but most are ugly and ineffective. So how do you create a site that looks good and makes money? Web Design in easy steps guides you through the process of creating a website from planning to search engine promotion, explaining everything you need to know in plain English. Written by the designer of www.ineasysteps.com, this book will give you the knowledge to design an attractive and effective website.



Table of Contents:
Web design 101     7
World War 3 and the birth of the Internet     8
What is HTML?     10
Create stylish sites with CSS     12
Introducing Javascript     13
The magic of multimedia     14
Domain names & servers     16
Database-driven websites     17
Should I hire a web designer?     18
Planning your websites     19
Setting a goal for your site     20
Understanding your visitors     21
Check out the competition     22
What to include on your site     23
The 3 click rule     24
4 types of web page     25
Creating a sitemap     26
The essential information     27
Planning your look-and-feel     28
7 steps to a great site     29
Case study: Know what you're aiming for     30
Anatomy of a web page     31
Body copy     32
Headings     33
Hyperlinks     34
Images     35
Lists     36
Tables     37
Forms     38
Header & footer     39
Navigation     40
Search box     41
Pop-up windows     42
Frames & scrolling areas     43
Advertising     44
Writing for the Web     45
Keep it short and simple     46
Grab people with headlines     47
Writing a news story     48
Sell anything in 4 steps     50
Painting with words     51
Why search engines matter     52
Do you trust your spellings?     53
Top 9 web writing tips     54
The rules of good design     55
Pencil & paper     56
How big is a web page?     57
Getting to grips with the grid     58
The art of typography     60
Fonts on the Web     62
Websites aren't printed on paper     63
Using color     64
Lines & shapes     66
Gradients & texture     67
Size & contrast     68
Position is everything     69
Guiding people's eyes     70
Attention to detail     72
Less is more     73
Web design is product design     74
The call to action     76
Ugly websites make money      77
Case study: Convention & style     78
Adding pictures     79
How to take a good photo     80
Choosing images for your site     81
Scanning & digital photos     82
Other people's photography     83
Photography on a budget     84
Using thumbnails     85
Illustrations & icons     86
Jpegs & gifs     87
Keeping files small     88
Colorizing a photo     89
Writing useful ALT text     90
Background images     91
Case study: Themed images     92
Links and navigation     93
Linking to other web pages     94
Linking to an email address     95
Adding image links     96
Adding a navigation bar     97
Why be conventional?     98
Navigation on large sites     99
Using a drop-down menu     100
Breadcrumb trails     101
Adding a site search     102
Adding a sitemap     103
Case study: Creating a smooth journey     104
Web forms     105
What are web forms?     106
How forms work      107
Basic form elements     108
Adding a contact form     109
Error checking     110
Designing easy to use forms     111
Forms: top design tips     112
Making your site sticky     113
Why do people return to websites?     114
Something for nothing     115
Adding news     116
Installing a message board     117
Games & contests     118
Building your website     119
The web designer's toolbox     120
Where do I start?     121
Sketching out ideas     122
Perfecting your design     123
Cutting up your design     124
Building your site visually     125
Building your site by hand     126
Web design on a budget     127
Making the back end work     128
Test early, test often     129
Tables or web standards?     130
Looking to the future     131
The Web (version 2)     132
Why reinvent the wheel?     133
AJAX: the way of the future?     134
Mastering microformats     136
Business websites      137
What makes a good business website?     138
Defining your brand     139
Standing out from the crowd     140
Content management     141
Web databases     142
Ecommerce     143
Online shops     144
Selling online with eBay     145
Getting paid     146
Personal sites and blogs     147
Why create your own site?     148
Set up a blog with Blogger     149
Create an online resume     150
Reaching the widest audience     151
Testing on different browsers     152
Web standards     153
Does your site speak Chinese?     154
Introducing accessibility     155
Top 7 accessibility tips     156
Designing for multiple devices     157
Frames & why not to use them     158
Launching your site     159
Choosing a web host     160
Registering a domain name     161
Uploading your site     162
Setting up email accounts     163
Testing your site     164
Promoting your site     165
Location, location, location      166
Search engine optimization     167
Submitting your site to Google     168
Keywords: what they are and how to use them     169
Inside the mind of Google     170
3 search engine myths     172
Why web standards matter     173
Blogging & podcasting     174
Advertise with Google AdWords     175
The 5 worst SEO mistakes     176
4 cheap ways to market your site     177
Getting 'real world' exposure     178
Promoting your site with email     179
Who's visiting your website?     180
The dark side of SEO     181
And finally...     182
Glossary     183
Index     187

Read also Apple Orchard Cookbook or Down the Bayou

iPhoto 08 for Mac OS X (Visual QuickStart Guide Series)

Author: Adam C Engst

Visual QuickStart Guide—the quick and easy way to learn!
With iPhoto '08 for Mac OS X: Visual QuickStart Guide, readers can start from the beginning to get a tour of the applications, or look up specific tasks to learn just what they need to know. This task-based, visual guide uses step-by-step instructions and hundreds of full-color screenshots to teach beginning and intermediate users how to make the most out of their digital photos with iPhoto '08. Perfect for anyone who needs to learn the program inside out, this guide covers everything from importing, tagging, editing, and perfecting images to creating slideshows and photo albums to easy online Web publishing. Readers will learn about everything new in iPhoto '08, including automatically organizing photos by event; new editing tools that allow the user to paste a set of adjustments from one photo into another; creating new hardcover photo books, large-font calendars, and more; sharing photos via the .Mac Web Gallery; printing high-quality, frame-worthy photos with colored textures, borders, and mattes; and much more.



Thursday, January 29, 2009

Animatronics or Javascript

Animatronics: Guide to Holiday Displays

Author: Edwin Wis

Electronic hobbyists take note! Author Edwin Wise has written the perfect book to help you liven up the holidays! This hands-on and project-oriented book on animated holiday displays covers simple, classic projects and advanced motion animation used in professional mechatronic systems. Along the way, it includes tips and tricks for sculpting and decorating all your self-operated mechanisms.

While other books on the market describe only static displays, none provide the advanced hobbyist with the tools needed to create a complex animated display. Animatronics: A Guide to Animated Holiday Displays is targeted at the intermediate and advanced builder and covers four broad categories:

  • Electrical animations
  • Pneumatic animations
  • Servo animations
  • Control systems

Also covered are "background" projects that include stationary systems such as Fog Chillers and how to make water glow under black light. Animatronics guides you through projects to build and control AC motors and pneumatic systems inside your animated props. It also includes some overlap with Wise's previous book, Applied Robotics, dealing with the sensor and MCU control projects.



See also: Daily Bread or Chuck Wagon Cookbook

JavaScript

Author: Don Gosselin

JavaScript, Fourth Edition is designed as a guide for beginning programmers to develop Web applications using the JavaScript programming language. It introduces a variety of techniques, focusing on what students need to know to start adding JavaScript to their Web pages. In each chapter, students perform tasks that focus on a particular technique required for building and creating JavaScript programs. The examples and exercises in this book will help students learn the basics of how to use JavaScript with well-formed Web pages, including how to manipulate the browser object model, validate forms, use object-oriented techniques, and learn how to trace and resolve errors in JavaScript programs, to name a few. Advanced topics include how to manage state information, use the Dynamic Object Model (DOM), create Dynamic HTML (DHTML), update Web pages with AJAX, and create server-side scripts.



Tuesday, January 27, 2009

Theoretical Neuroscience or Microsoft Office Publisher 2007

Theoretical Neuroscience: Computational and Mathematical Modeling of Neural Systems

Author: Peter Dayan

Theoretical neuroscience provides a quantitative basis for describing what nervous systems do, determining how they function, and uncovering the general principles by which they operate. This text introduces the basic mathematical and computational methods of theoretical neuroscience and presents applications in a variety of areas including vision, sensory-motor integration, development, learning, and memory.

The book is divided into three parts. Part I discusses the relationship between sensory stimuli and neural responses, focusing on the representation of information by the spiking activity of neurons. Part II discusses the modeling of neurons and neural circuits on the basis of cellular and synaptic biophysics. Part III analyzes the role of plasticity in development and learning. An appendix covers the mathematical methods used, and exercises are available on the book's Web site.



Table of Contents:
1Neural encoding I : firing rates and spike statistics3
2Neural encoding II : reverse correlation and visual receptive fields45
3Neural decoding87
4Information theory123
5Model neurons I : neuroelectronics153
6Model neurons II : conductances and morphology195
7Network models229
8Plasticity and learning281
9Classical conditioning and reinforcement learning331
10Representational learning359
App. 1Linear algebra399
App. 2Finding extrema and Lagrange multipliers408
App. 3Differential equations410
App. 4Electrical circuits413
App. 5Probability theory415

See also: Abortion and Life or Our Undemocratic Constitution

Microsoft Office Publisher 2007: Introductory Concepts and Techniques

Author: Gary B Shelly

Microsoft Publisher 2007: Introductory Concepts and Techniques provides a project-based, step-by-step approach to teaching Publisher 2007.



Monday, January 26, 2009

Photoshop CS3 Layers Bible or MySQL Stored Procedure Programming

Photoshop CS3 Layers Bible

Author: Matt Doyl

* Photoshop layers allow designers to create complex compositions by stacking one or more images on top of a background, providing designers with greater design flexibility
* This unprecedented guide delivers 700 pages of in-depth information and how-to instructions that show how to unleash the full potential of Photoshop layers-and gain total creative control * Techniques covered include adding special effects to image layers, experimenting with different blending modes, and making stunning collages with layers



See also: Complete Massage Course or Yoga for a Healthy Body

MySQL Stored Procedure Programming

Author: Guy Harrison

The implementation of stored procedures in MySQL 5.0 a huge milestone -- one that is expected to lead to widespread enterprise adoption of the already extremely popular MySQL database. If you are serious about building the web-based database applications of the future, you need to get up to speed quickly on how stored procedures work -- and how to build them the right way. This book, destined to be the bible of stored procedure development, is a resource that no real MySQL programmer can afford to do without.

In the decade since MySQL burst on the scene, it has become the dominant open source database, with capabilities and performance rivaling those of commercial RDBMS offerings like Oracle and SQL Server. Along with Linux and PHP, MySQL is at the heart of millions of applications. And now, with support for stored procedures, functions, and triggers in MySQL 5.0, MySQL offers the programming power needed for true enterprise use.

MySQL's new procedural language has a straightforward syntax, making it easy to write simple programs. But it's not so easy to write secure, easily maintained, high-performance, and bug-free programs. Few in the MySQL world have substantial experience yet with stored procedures, but Guy Harrison and Steven Feuerstein have decades of combined expertise.

In MySQL Stored Procedure Programming, they put that hard-won experience to good use. Packed with code examples and covering everything from language basics to application building to advanced tuning and best practices, this highly readable book is the one-stop guide to MySQL development. It consists of four major sections:

MySQL stored programming fundamentals -- tutorial, basic statements,SQL in stored programs, and error handling

Building MySQL stored programs -- transaction handling, built-in functions, stored functions, and triggers

MySQL stored programs in applications -- using stored programs with PHP, Java, Perl, Python, and .NET (C# and VB.NET)

Optimizing MySQL stored programs -- security, basic and advanced SQL tuning, optimizing stored program code, and programming best practices

A companion web site contains many thousands of lines of code, that you can put to use immediately.

Guy Harrison is Chief Architect of Database Solutions at Quest Software and a frequent speaker and writer on MySQL topics. Steven Feuerstein is the author of Oracle PL/SQL Programming, the classic reference for Oracle stored programming for more than ten years. Both have decades of experience as database developers, and between them they have authored a dozen books.



Table of Contents:
1Introduction to MySQL stored programs3
2MySQL stored programming tutorial20
3Language fundamentals49
4Blocks, conditional statements, and iterative programming77
5Using SQL in stored programming99
6Error handling125
7Creating and maintaining stored programs159
8Transaction management179
9MySQL built-in functions205
10Stored functions238
11Triggers249
12Using MySQL stored programs in applications261
13Using MySQL stored programs with PHP275
14Using MySQL stored programs with Java309
15Using MySQL stored programs with Perl343
16Using MySQL stored programs with Python364
17Using MySQL stored programs with .NET386
18Stored program security421
19Tuning stored programs and their SQL442
20Basic SQL tuning463
21Advanced SQL tuning486
22Optimizing stored program code508
23Best practices in MySQL stored program development533

Sunday, January 25, 2009

Introduction to Formal Language and Automata or Swimming Across

Introduction to Formal Language and Automata

Author: Peter Linz

Fully revised, the new Fourth Edition of An Introduction to Formal Languages and Automata provides an accessible, student-friendly presentation of all material essential to an introductory Theory of Computation course. The text was designed to familiarize students with the foundations and principles of computer science and to strengthen the students' ability to carry out formal and rigorous mathematical arguments. In the new Fourth Edition, author Peter Linz has offered a straightforward, uncomplicated treatment of formal languages and automata and avoids excessive mathematical detail so that students may focus on and understand the underlying principles. In an effort to further the accessibility and comprehension of the text, the author has added new illustrative examples throughout.



Go to: Direction de Processus d'affaires :Directives Pratiques aux Implémentations Réussies

Swimming Across: A Memoir

Author: Andrew S Grov

The story of Andris Gros -- later to become Andy Grove -- begins in the 1930s, on the banks of the Danube. Here, in Budapest, young Andris lives a middle-class existence with his secular Jewish parents. But he and his family are faced with a host of staggering obstacles. Fleeing the Nazis, Andris and his mother find refuge with a Christian family outside Budapest. After the nightmare of war, the family rebuilds its life only to face a succession of repressive Communist governments. In June 1956, the popular Hungarian uprising is put down at gunpoint. Soviet troops randomly round up young people. Two hundred thousand Hungarians follow a tortuous route to escape to the West. Among them is the author... Within these pages, an authentic American hero reveals his origins in a very different place during a very different time. He explores the ways in which persecution and struggle, as well as kinship and courage, shaped his life. It is a story of survival -- and triumph.

Chicago Tribune

...a remarkable book, both for what it says and for what it does not...

Time Magazine

...an astringently unsentimental memoir that may find its place...with such works as Angela's Ashes...and This Boy's Life...

Booklist

...moving and inspiring memoir...a vivid picture of a tumultuous period in world history...

American Way

...a heck of a story...reads like a spy novel...

Biography

...Grove tells an enthralling tale...

Publishers Weekly

"Jesus Christ was killed by the Jews, and because of that, all of the Jews will be thrown into the Danube," says a playmate to four-year-old Andris Grof Grove's original name. Born to a middle-class Jewish family in 1936, Grove, chairman of Intel, grew up in Budapest during his country's most tempestuous era. Despite avoiding deportation and death, Grove's family lived in fear during Nazi occupation and lost some rights and property. Afterwards, they lived under Soviet control. Curiously, Grove's memoir charts the routinized mundanities of his teen years seeing his teacher at the opera, being afraid to meet young women at the local public pool, the success of a short story he wrote more than life in war-torn Europe. But his discussion of contemporary politics is astute and personal "I had mixed feelings about the Communists... they had saved my mother's life and my own.... On the other hand... they increasingly interfered with our daily life." Never didactic, he remains focused on his own intellectual growth. Grove continued his education in New York after the 1956 revolution failed. The intelligence, dedication and ingenuity that earned him fame and fortune (he was Time's Man of the Year in 1997) are evident early on. He deftly balances humor e.g., subversive anti-Communist jokes from Hungary with insight into overcoming endless obstacles (from hostile foreign invasions to New York's City University system). Though lacking in drama, Grove's story stands smartly amid inspirational literature by self-made Americans. B&w photos. (Nov. 12) Forecast: Warner's fanfare pre-pub bookseller luncheons, Jewish Book Fair appearances, publication events in New York and San Francisco and concertedmedia campaigns will bring this book to readers' attention despite it not being the sort of business-oriented book most would expect from Grove. Its unexpected subject matter will mean that, despite the Grove name, it won't come near to matching Welch-size sales, but still, it should thrive. Copyright 2001 Cahners Business Information.

Library Journal

Andris Grof was born in 1936 in Hungary; years later, he changed his name to Andrew Grove and went on to help found the Intel Corporation, eventually becoming its CEO and chairman. Grove's memoir recounts his early life in Budapest from his perspective as a Jewish boy trying to make sense of a world torn apart by World War II, the Nazi persecution of the Jews, and the repression of communism. He describes his escape to New York City after the failed 1956 Hungarian Revolution and how he began to assimilate into American culture. His simple, evenhanded, almost unemotional writing style stands in stark contrast to the events around him, making them seem all the more horrific. While this memoir presents no broad political or historical insights, it is a poignant reminder of the great suffering that took place during the middle part of the last century. This excellent book is recommended for all public libraries and for academic libraries where there is interest in the effects of World War II or the American immigration experience. [Previewed in Prepub Alert, LJ 7/01.] Lawrence R. Maxted, Gannon Univ., Erie, PA Copyright 2001 Cahners Business Information.

Kirkus Reviews

The self-portrait of a young man, now the CEO of Intel. Grove, chairman of the world's largest computer-chip company and author of several management books, reaches back to his childhood years in Budapest to produce something like a Bildungsroman in the classic tradition. Born before WWII to assimilated, middle-class Jewish parents, young Andris Grof found his life torn apart with his father's being sent to the Russian front and the Nazis taking control of Budapest. The Grofs survived the war, however, and the Communist regime that followed it, but when Russian tanks rolled into town to suppress the Hungarian revolution, Grof, then a chemistry student, took advantage of the chaos and stole across the Austrian border. From there he made it to the Bronx, talked his way into City College, and became Andy Grove, chemical engineer and American. The rest, as they say, is history. Thankfully, Grove spends little time foreshadowing his later success but instead offers a tight, simply told, extremely intimate memoir with careful attention to structure and detail: even the metaphor in the title is multifaceted, adding depth and resonance as the story moves forward. And although his family suffered during the war, Grove's tale resembles pre-war generations of immigrant success stories; laced with a sardonic, though unmistakable, faith in the American dream, it's like The Rise and Fall of David Lewinsky with a happy ending. Still, more than a few readers will find their eyes welling up when Grof's mother asks young Andris, who has zealously hidden his identity during the war, to recite a Jewish prayer to a newly arrived Russian soldier. Grove, though, maintains a steady hand and keeps thetear-jerking to a minimum. The outcome, while not earth-shattering-and possibly self-indulgent on occasion-is a polished, solid portrait of a particular time and place. .

What People Are Saying

Richard North Patterson
...a unique and often harrowing personal experience...fiction at its most engrossing... an utterly compelling narrative...a wonderful reading experience.


Elie Wiesel
A poignant tale leading to human courage and hope.


George Soros
This honest and riveting account gives a fascinating insight into the man who wrote Only the Paranoid Survive.


Monica Seles
Andy Grove is a tremendous role model, and his book sheds light on his amazing journey. I would choose him as my doubles partner any day!


Henry Kissinger
A poignant memoir...a moving reminder of the meaning of America...


Tom Brokaw
Haunting and inspirational. It should be required reading in schools.




Table of Contents:
Prologue1
1My Third Birthday7
2Scarlet Fever21
3The War Arrives35
4Life Gets Strange53
5Christmas in Kobanya79
6After the War101
7Gymnasium143
8Dob Street School175
9Madach Gymnasium211
10Fourth Year265
11University--First Year305
12Revolution343
13Crossing the Border367
14Aboard Ship405
15New York City425
Epilogue471

Saturday, January 24, 2009

Internet Riches or Partnering With the CIO

Ending the Tobacco Holocaust: How Big Tobacco is Wrecking Our Health and Finances -- And What We Can Do to Stop Them

Author: Scott Fox

"Every day, at least 1,191 Americans die before their time. They die painful, lingering deaths that could have been prevented. Every three days, as many citizens die from their own smoking habit, or from exposure to second-hand smoke, as died in the Sept. 11 tragedy. Each and every pack of cigarettes costs American taxpayers $40 in higher medical premiums, unavailability of health services, and other hidden financial drains. And every year, 925 out of every 1,000 smokers who try to quit on their own fail to stay smoke-free for a year-while hundreds of thousands of children become addicted to nicotine.

Dr. Michael Rabinoff, a respected psychiatrist who holds two patents and has published repeatedly in the New England Journal of Medicine and other top-flight journals, shows the health and financial suicide we commit by allowing tobacco companies to continue doing business as usual-and, like any good doctor, provides a detailed prescription for what to do about it: simple actions you can take to save the lives of millions around the world."

Publishers Weekly

Almost everyone knows that smoking is bad. But thanks to political lobbies, misinformation campaigns and billions of advertising dollars spent by tobacco companies each year, it is hard to know just how bad. Psychiatrist Rabinoff goes a long way toward clarifying the questions surrounding the number one leading cause of preventable death in the U.S., responsible for about 450,000 deaths here each year. Nonsmokers will likely fume over Big Tobacco's cunning strategies for keeping people addicted—particularly children, who are tomorrow's smokers, after all. Smokers may feel browbeaten by Rabinoff's sometimes hyperbolic writing style. For aspiring nonsmokers, there are reasons to quit on nearly every page, whether political (e.g., collusion between the tobacco and pharmaceutical industries; how cigarettes are pushed to children overseas) or scientific (how cigarettes are chemically altered to heighten addiction, and the causality between smoking and mental illness). The evidence Rabinoff amasses is overwhelming, making this recommended reading for anyone who wants to quit. B&w photos. $25,000 marketing budget.(Mar.)

Copyright 2006 Reed Business Information.

Kathy Arsenault Copyright 2007 Reed Business Information - Library Journal

California psychiatrist Rabinoff provides a torrent of data and statistics in a passionate attempt to educate the public about the health and economic consequences of tobacco, to inform smokers about successful strategies for quitting, and to expose the devious and deadly machinations of the tobacco industry. Good intentions, however, do not necessarily make for good books. This work reads like a tobacco activist's clipping file, offering little that is original or new. Readers interested in the sins of the tobacco industry would be better served by Richard Kluger's authoritative, Pulitzer Prize-winning Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris, while libraries hoping to help patrons kick the habit should provide more focused titles, such as those produced by the American Lung Association. Recommended only for comprehensive collections.



Interesting book: CCNA Portable Command Guide or The Digital Person

Partnering With the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers

Author: Michael Minelli

Praise for Partnering with the CIO
The first book written about InfoTech sales and marketing from the perspective of CIOs—the same executives who make and influence major IT purchasing decisions.
Partnering with the CIO presents practical advice from CIOs and IT industry experts on the art of selling information technology. It reveals the opportunities and problems of IT sales across today's global marketplace by surveying top executives at leading organizations—including Time Inc., Citigroup, Priceline.com, the World Wildlife Fund, First Data Corp., Warnaco, Eastern Mountain Sports, PricewaterhouseCoopers, and the CIO Executive Council, among others.
Essential reading for sales and marketing executives who are actively competing in the $1.2 trillion IT market, it's the perfect resource for anyone who sells or markets IT products and services.
Advance Praise
"The authors demonstrate a deep understanding of both the challenges facing CIOs who make tough investment decisions every day and of the opportunities for IT vendors who understand both sides of the equation. This book should be read by everyone involved in buying or selling IT resources."-- Ellen Kitzis, Vice President of Research, Gartner Inc., and coauthor of The New CIO Leader
"Partnering with the CIO is filled with practical insight from a 'Who's Who' list of CIOs. It's a must-read for IT vendor management and their sales forces."-- Gary Beach, Publisher, CIO magazine
"Finally, a book about IT sales written from the customer's viewpoint. This book makes the case for adopting customer-centric sales and marketing strategies in the enterprise software industry." -- DonPeppers and Martha Rogers, PhD, cofounders of the Peppers & Rogers Group and coauthors of The One to One Future, Enterprise One to One, and Return on Customer
"Vendors still don't get the CIO animal. They are buried with vague, impersonal, and untargeted pitches on a daily basis from providers who don't understand their business, their industry, and what really makes them tick. Read this book and you will separate yourself and your company from the pack."-- David C. Munn, President & CEO, The Information Technology Services Marketing Association



Table of Contents:
Foreword     xi
Acknowledgments     xvii
Introduction     1
The Once and Future CIO     15
IT Is a Business     33
Delivery     63
If You Aren't a Partner, Then You're a Commodity     83
Communication Is Crucial     109
IT Governance     131
When the CIO Wears the Sales Hat     147
Inside the Mind of a CIO     171
Recommended Reading     181
About the Authors     183
Index     185

Friday, January 23, 2009

Droidmaker or Foundations of Python Network Programming

Droidmaker: George Lucas and the Digital Revolution

Author: Michael Rubin

The inside story of George Lucas, his intensely private company, and their work to revolutionize filmmaking. In the process, they made computer history. Discover the birth of Pixar, digital video editing, videogame avatars, THX sound, and a host of other icons of the media age. Lucas played a central role in the universe of entertainment technologies we see everyday.

Doody Review Services

Reviewer:Robert S. Weinberg, MD(Johns Hopkins Bayview Medical Center)
Description:This is a CD-ROM version of patient care information notes. In alphabetical order, in an easy to use index, are listed many common clinical problems and some frequently asked patient questions. The CD-ROM is easy to install and runs in Windows, but computer requirements are not listed.
Purpose:The purpose of the CD-ROM format is to allow the user to provide patients with personalized handouts about a variety of commonly seen topics. The user can easily edit the material and has the right to reproduce the information to give to patients or to use in news letters and brochures. However, the user is prohibited from placing the information on a website or on the Internet. The concept of accessible, simply written information for patients is commendable, and a valuable addition to the level of care provided by a clinician. The work meets the intended objectives very well.
Audience:The product is intended for the practicing general ophthalmologist. It also may be used by ophthalmic subspecialists, as many of the topics covered can be seen in any ophthalmic practice. The information is apparently written by multiple authors, who are not individually credited, as the style of different entries varies somewhat. That style is simple, straightforward, not pedantic, and easy to read for patients. The editors and the editorial board, presumably the multiple authors, are experienced practicing ophthalmologists.
Features:Common clinical problems are accessed through an index alphabetized primarily by clinical problem. There are peculiarities, however,such as the topic ""getting,"" expanded to ""getting used to bifocals"" and ""getting something in your eye."" Under the term ""refraction"" is the expanded topic, ""What is a refraction and why won't the government pay for it?"" -- a useful topic for a busy clinical practice. Omitted are a few topics such as cystoid macular edema, tearing in adults, and uveitis, but what is included covers a broad range. The topics are easily accessible, the program user friendly and intuitive, and the user can print items in regular or large print text. The product offers a simple way for clinicians to improve the quality of patient care they provide.
Assessment:This is an excellent addition to a busy clinical practice. Use of personalized patient care information should improve patient satisfaction with the level of care provided.

Library Journal

Before Star Wars creator George Lucas became one of today's most innovative filmmakers, he was just a geek with visionary ideas and talent. A filmmaker and educator, Rubin once worked in the computer division of Lucasfilm as a technological consultant for Star Wars Episodes I, II, and III; here, he recounts how Lucas bucked the Hollywood studios and made unique contributions to the film industry, drawing on interviews with past and present movers and shakers at Lucasfilm, Pixar, and Zoetrope studios. Like Francis Ford Coppola and Steven Spielberg, Lucas worked with an eclectic group of computer geniuses who helped launch a new era of filmmaking techniques and took computer animation and editing to new levels. There are many books on Lucas, but none quite like this one: the combination of Rubin's insider information and research gives readers a view of how movies came to incorporate digital advances. Complete with photos, it is a fascinating book that any fan of Star Wars, Lucas, or technology will enjoy. The accessible language is a big plus. Highly recommended.-Rosalind Dayen, South Regional Lib., Broward Cty., FL Copyright 2005 Reed Business Information.

What People Are Saying

Steve Silberman
Steve Silberman, Contributing editor, Wired magazine
George Lucas is revered as a great storyteller, but his greatest story unfolded off-screen. Rubin spins this untold tale with historical perspective, exhaustive scholarship, and wit. This book is not just for the many fans of Lucas' films, but also for anyone who wants to understand what the recent rapid evolution of technology means for our culture, and the human story of how we got here.




Book review: 222 Geheimnisse der Einstellung, des Handhabens, und des Behaltens Großer Angestellter in Gesundheitsfürsorge-Praxen

Foundations of Python Network Programming

Author: John Goerzen

This may be the easiest book review I've ever written. If you program in Python and you want to write Internet applications, go buy Foundations of Python Network Programming by John Goerzen. There.


— Ron Dippold, Slashdot contributor


I've already folded down the corners of quite a few pages, and expect I'll refer to this book often in the coming months.


— Greg Wilson, Dr. Dobb's Journal


I think Apress is bringing a lot of helpful programming texts to the world. I intend to read this book to learn how to write client-server networking programs.


— Richard Bejtlich, TaoSecurity


As is typical of Apress books, there are a lot of specific code examples to help the reader see exactly how it should be done.


— Midwest Book Review, Harold's Bookshelf


This book is 99% good, and the only reason that isn't 100% is due to the wide scope of the book. Which, then again, is also a good thing.


— Tommi Virtansen

To guide readers through the new scripting language, Python, this book discusses every aspect of client and server programming. And as Python begins to replace Perl as a favorite programming language, this book will benefit scripters and serious application developers who want a feature-rich, yet simple language, for deploying their products.

The text explains multitasking network servers using several models, including forking, threading, and non-blocking sockets. Furthermore, the extensive examples demonstrate important concepts and practices, and provide a cadre of fully-functioning stand alone programs. Readers may even use the provided examples as building blocks to create their ownsoftware.



Table of Contents:
Ch. 1Introduction to client/server networking3
Ch. 2Network clients19
Ch. 3Network servers35
Ch. 4Domain name system65
Ch. 5Advanced network operations87
Ch. 6Web client access113
Ch. 7Parsing HTML and XHTML127
Ch. 8XML and XML-RPC145
Ch. 9E-mail composition and decoding169
Ch. 10Simple message transport protocol197
Ch. 11POP211
Ch. 12IMAP223
Ch. 13FTP275
Ch. 14Database clients295
Ch. 15SSL321
Ch. 16SocketServer341
Ch. 17SimpleXMLRPCServer355
Ch. 18CGI369
Ch. 19modцpython393
Ch. 20Forking419
Ch. 21Threading443
Ch. 22Asynchronous communication469

Thursday, January 22, 2009

Oracle PL SQL or Pro Web 20 Mashups

Oracle PL/SQL: Expert Techniques for Developers and DB Admin

Author: Lakshman Bulusu

Welcome aboard the first book focusing exclusively on PL/SQL techniques, through Oracle 11g. These techniques are tried-tested-true, yet do not compromise performance. You'll find coverage of all types of scenarios, starting from design to coding and testing to debugging and tuning. PL/SQL is more than just a 3GL sequel to SQL; instead it can be used as a methodology for application development using Oracle. The techniques covered here have a broader scope, in applications ranging from OLTP to OLAP and from data warehousing to business intelligence. The world of PL/SQL is exciting and this book provides a repository of techniques for PL/SQL developers and DBAs alike. This book takes you beyond the existing solutions found in other professional and reference texts or in online documentation. Starting from PL/SQL internals that include PL/SQL program structure, internal representation, compilation, and execution, users are taught PL/SQL concepts and techniques that go way beyond SQL, such as data structure management, error management, data management, application management, and transaction management. It covers the practical "how-to" techniques of applying these PL/SQL concepts in live projects and elaborates on various PL/SQL frameworks, the integration of PL/SQL with Java, and Web-enabling PL/SQL. The last two chapters on PL/SQL tuning and debugging and PL/SQL coding standards contain comprehensive coverage of performance-enhancing techniques and PL/SQL coding standards that can't be found in anywhere else. All techniques include examples and hands-on code, as well as tips and coding standards. The companion CD-ROM includes all the source code for the examples in the book.



Read also The Imperial Presidency or Peak Everything

Pro Web 2.0 Mashups: Remixing Data and Web Services

Author: Raymond Ye

The modern Web is awash with data and services just waiting to be used, but how do you make effective use of all this information? The answer lies in APIs (such as Google Maps, Flickr, and Amazon Web Services) and remixing, or mashups. Pro Web 2.0 Mashups: Remixing Data and Web Services teaches you everything you need to create useful, dynamic real-world applications using APIs, web services, Ajax, web standards, and server-side languages. All you need to make full of this book is basic knowledge of HTML, CSS, and JavaScript, and at least one server-side language (such as PHP or ASP.NET).

Highlights include the following:

  • Looks at the overall shape of today's Web from a developer's point of view--what are its main features, and what is available for us to use to develop applications?
  • Contains real-world examples of creating mashups using all the major APIs.
  • Contains examples written in multiple server-side languages.



What you'll learn

  • Understand how the constituent parts of the modern Web fit together--web standards, Ajax, APIs, libraries, tagging, blogs, wikis, and more.
  • Create different types of mashup, for example mapping mashups, search functionality, calendars, RSS/Atom feeds, social bookmarking, online storage systems, open document formats, and more.
  • Build Web 2.0 applications using HTML, CSS, JavaScript, Ajax, server-side languages, APIs, and libraries



Who is this book for?

This book is for any web developer who is already comfortable with HTML, CSS, JavaScript, and at least one server-side language and wants to learn how to create Web2.0 applications.


About the Apress Pro Series

The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.

You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard-won solutions to problems you will face in your professional programming career.


Related Titles

Beginning Google Maps Applications with PHP and Ajax: From Novice to Professional

Beginning Google Maps Applications with Rails and Ajax: From Novice to Professional

Building Flickr Applications with PHP

Pro DOM Scripting with Ajax, APIs and Libraries

Pro Ajax and the .NET 2.0 Platform

Pro Ajax and Java Frameworks



Tuesday, January 20, 2009

Multi Sensor Data Fusion or Handbook of Online Learning

Multi-Sensor Data Fusion: An Introduction

Author: H B Mitchell

This textbook provides a comprehensive introduction to the theories and techniques of multi-sensor data fusion. It is aimed at advanced undergraduate and first-year graduate students in electrical engineering and computer science, as well as researchers and professional engineers. The book is intended to be self-contained. No previous knowledge of multi-sensor data fusion is assumed, although some familiarity with the basic tools of linear algebra, calculus and simple probability theory is recommended.

Although conceptually simple, the study of multi-sensor data fusion presents challenges that are unique within the education of the electrical engineer or computer scientist. To become competent in the field the student must become familiar with tools taken from a wide range of diverse subjects including: neural networks, signal processing, statistical estimation, tracking algorithms, computer vision and control theory. All too often the student views multi-sensor data fusion as a miscellaneous assortment of different processes which bear no relationship to each other. In this book the processes are described using a common statistical framework. As a consequence, the underlying pattern of relationships that exists between the different methodologies is made evident.



Book about: Dungeness Crabs and Blackberry Cobblers or Spices and Herbs Lore and Cookery

Handbook of Online Learning: Innovations in Higher Education and Corporate Training

Author: Kjell E Rudestam

Chronicle of Higher Education article about the handbook:
chronicle.com/free/2002/08/2002081301t.htm

"The Fielding Institute authors apply an impressive wealth of organizational management theory and experience in their analyses of computer-mediated teaching and learning. The result is an enjoyable-to-read, fresh and lively book, delivering an abundance of ideas about how to establish a supportive learning environment, design a well structured course and manage electronically mediated dialog, -- in other words, how to successfully facilitate learning in the new context of on-line distance education."

¾
Michael G. Moore, Pennsylvania State University and Editor, The American Journal of Distance Education

"This book is a fascinating, comprehensive, revealing array of information about online learning. It is full of practical applications and significant implications for a future where online learning will play an increasingly larger role. It is essential for any library keeping up on online learning innovations."


ѕ Dr. Bernard J. Luskin, President and Co-CEO, GlobalLearningSystems, Inc. Visiting Professor, Claremont Graduate University

 

  "This book not only is that rare breed that addresses online learning in both higher education and corporate environments but every chapter is intriguing, informative, and accurately grounded. This book provides a comprehensive, timely, and informative look at online learning in higher education and corporate training settings. For an update on the state of e-learning in educational and training environments, simply read thisbook."


ѕ Curtis J. Bonk, Ph.D., Indiana University and Courseshare.com

 

"Business and Learning have enjoyed a symbiotic relationship in our culture. The pace of change, however, has created separation between these two vital elements. The "Handbook of Online Learning" showcases the latest thinking and applications in learning delivery, and offers real promise that the gap is being bridged."

ѕ D.M. Verkest, AT&T Wireless Services, Vice-President-National Operations

"The authors of this book are all experienced distance educators who know what the issues are: How are people engaged in teaching and learning at a distance "present" to one another? How do you create a community in the class? How can a teacher deal with an obstreperous student? What are the teaching/learning environments in universities and corporations as they affect distance education? The essays in this book inhabit the border where the idea of distance education meets the reality. The give practical advice and provide examples informed by both theory and experience."

ѕ Stanley Chodorow, Professor Emeritus, University of California, San Diego & Former CEO, California Virtual University

The demand for academic coursework and corporate training programs using the Internet and computer-mediated communication networks increases daily. The development and implementation of these new programs requires that traditional teaching techniques and course work be significantly reworked. This Handbook consists of 20 chapters authored by experts in the field of teaching in the online environment to adult students enrolled in graduate university degree programs, corporate training programs, and continuing education courses. The book is organized to first lay a conceptual and theoretical foundation for implementing any online learning program. Topics such as psychological and group dynamics, ethical issues, and curriculum design are covered in this section. Following the establishment of this essential framework are separate sections devoted to the practical issues specific to developing a program in either an academic or corporate environment. Whether building an online learning program from the ground up or making adjustments to improve the effectiveness of an existing program, this book is an invaluable resource. 



Monday, January 19, 2009

Crystal Reports 10 or Beyond the C Standard Library

Crystal Reports 10: The Complete Reference

Author: George K Peck

Produce winning presentations and reports with expert advice from this definitive guide. Discover vital tips on how to best utilize Crystal Reports’ features to analyze data, and build professional, complex, and effective reports. Find the entire spectrum of user knowledge—from advice for new users on how to develop, design, and build a simple report, to in-depth information on complex features such as Crystal Server Pages and integrating Crystal Reports into Visual Basic.NET programs.

GEORGE PECK (Evergreen, CO) is a seasoned consultant and trainer, specializing in Crystal Reports, Crystal Enterprise, and their integration into custom Windows and Web products. He has authored four best-selling editions of Crystal Reports: The Complete Reference.



Table of Contents:
1Getting the feel of crystal reports 103
2Enhancing appearance with text objects29
3Sorting and grouping37
4Creating geographic maps65
5Using formulas79
6Creating custom functions141
7The repository157
8Analyzing with advanced selection criteria177
9Making your reports visually appealing191
10Using sections and areas219
11Analyzing with cross-tabs245
12Creating charts269
13Using subreports301
14Viewer interaction with parameter fields321
15Exporting reports349
16Reporting from SQL databases363
17Creating and using business views411
18Accommodating database changes and field mapping489
19Reporting from OLAP cubes499
20Reporting from proprietary data types523
21Crystal reports web alternatives547
22Crystal reports with ASP and ASP.NET567
23Crystal reports with Java635
24Introduction to crystal enterprise661
25Using the crystal launchpad and web desktop677
26Administering crystal enterprise719
27Integrating crystal reports with visual basic807
28Crystal reports with visual studio .NET877

New interesting textbook: Simple French Cookery or Wine

Beyond the C++ Standard Library: An Introduction to Boost

Author: Bjorn Karlsson

Preface

Dear Reader,

Welcome to Beyond the C++ Standard Library: An Introduction to Boost.

If you are interested in generic programming, library design, and the C++ Standard Library, this book is for you. Because the intended audience for the book is intermediate to advanced C++ programmers, there is little coverage of basic C++ concepts. As the title suggests, the focus of this book is on the Boost libraries—general usage, best practices, implementation techniques, and design rationale.

Almost from the day I discovered Boost, the people behind it, and the extraordinary libraries in it, I've wanted to write this book. It is amazing that a language as mature as C++ still offers room for exploration into higher-level abstractions as well as technical detail, all without requiring changes to the language. Of course, this is what sets C++ apart from many other programming languages: It is specifically and intentionally designed for extension, and the language's facilities for generic constructs are extremely powerful. This exploration is at the core of the Boost libraries and the Boost community itself. Boost is about making programming in C++ more elegant, more robust, and more productive. As discoveries are made and best practices are shaped, a great challenge faces the C++ community; to share this knowledge with others. In isolation, there is limited value to these remarkable findings, but when exposed to a larger audience, a whole industry will evolve.

This book shows how to use a selection of the wonderfully useful Boost libraries, teaches best practices for their use, and even goesbehind the scenes to see how they actually work. The Boost libraries' license grants permission to copy, use, and modify the software for any use (commercial and non-commercial), so all you need to do is visit boost.org and download the latest version.

For all the C++ Standard Library aficionados out there, it is well known that a new revision of the Standard Library is in progress. From a standardization point of view, there are three primary areas where the C++ Standard Library is likely to change:

  • Fixing broken libraries

  • Augmenting missing features to existing libraries

  • Adding libraries that provide functionality that is missing in the Standard Library

The Boost libraries address all of these areas in one way or another. Of the 12 libraries covered in this book, six have already been accepted for inclusion in the upcoming Library Technical Report, which means that they will most likely be part of the next version of the Standard Library. Thus, learning about these libraries has excellent long-term value. I hope that you will find this book to be a valuable tool for using, understanding, and extending the Boost libraries. From that vantage, you'll want to incorporate those libraries and the knowledge enshrined within them into your own designs and implementations. That's what I call reuse.

Thank you for reading.

Björn Karlsson

© Copyright Pearson Education. All rights reserved.



Ambient Findability or The Fundamentals of Photography

Ambient Findability

Author: Peter Morvill

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking "Information Architecture for the World Wide Web," the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.

Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.

The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.

"Ambient Findability" doesn't preach or pretend to know all the answers. Instead, it presentsresearch,stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

"A lively, enjoyable and informative tour of a topic that's only going to become more important."

--David Weinberger, Author, "Small Pieces Loosely Joined" and "The Cluetrain Manifesto"

"I envy the young scholar who finds this inventive book, by whatever strange means are necessary. The future isn't just unwritten--it's unsearched."

--Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation

"Search engine marketing is the hottest thing in Internet business, and deservedly so. Ambient Findability puts SEM into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain."

--Jakob Nielsen, Ph.D., Author, "Designing Web Usability: The Practice of Simplicity"

"Information that's hard to find will remain information that's hardly found--from one of the fathers of the discipline of information architecture, and one of its most experienced practitioners, come penetrating observations on why findability is elusive and how the act of seeking changes us."

--Steve Papa, Founder and Chairman, Endeca

"Whether it's a fact or a figure, a person or a place, Peter Morville knows how to make it findable. Morville explores the possibilities of a world where everything can always be found--and the challenges in getting there--in this wide-ranging, thought-provoking book."

--Jesse James Garrett, Author, "The Elements of User Experience"

"It is easy to assume that current searching of the World Wide Web is the last word in finding and using information. Peter Morville shows us that search engines are just the beginning. Skillfully weaving together information science research with his own extensive experience, he develops for the reader a feeling for the near future when information is truly findable all around us. There are immense implications, and Morville's lively and humorous writing brings them home."

--Marcia J. Bates, Ph.D., University of California Los Angeles

"I've always known that Peter Morville was smart. After reading Ambient Findability, I now know he's (as we say in Boston) wicked smart. This is a timely book that will have lasting effects on how we create our future."

--Jared Spool, Founding Principal, User Interface Engineering

"In Ambient Findability, Peter Morville has put his mind and keyboard on the pulse of the electronic noosphere. With tangible examples and lively writing, he lays out the challenges and wonders of finding our way in cyberspace, and explains the mutually dependent evolution of our changing world and selves. This is a must read for everyone and a practical guide for designers."

--Gary Marchionini, Ph.D., University of North Carolina

"Find this book! Anyone interested in makinginformation easier to find, or understanding how finding and being found is changing, will find this thoroughly researched, engagingly written, literate, insightful and very, very cool book well worth their time. Myriad examples from rich and varied domains and a valuable idea on nearly every page. Fun to read, too!"

--Joseph Janes, Ph.D., Founder, Internet Public Library



Table of Contents:
1Lost and found1
2A brief history of wayfinding16
3Information interaction43
4Intertwingled64
5Push and pull98
6The sociosemantic Web119
7Inspired decisions155

Books about: Commercio internazionale

The Fundamentals of Photography

Author: Helen Drew

Through beautiful images by the best contemporary professionals, plus detailed diagrams, this right-from-the-beginning guide introduces all the key elements of conventional and digital photography. In addition to unique insights into the working practices of creative photographers, it offers a thorough overview of equipment, from aperture to exposure metering; an introduction to film stock; and a look at the basics of composition, including points of interest, structure, scale, texture, shape, and pattern. Every genre receives special attention: documentary shots, landscapes, portraits, glamorous fashion images, still lifes, and "art" photographs. Find out all about lighting, processing and printing, and a range of techniques--including how to break the rules successfully. A glossary will get newcomers up to speed in crucial professional terminology.



My New MAC or How to Do Everything with Access 2003

My New MAC: 50 Simple Projects to Get You Started

Author: Wallace Wang

You finally took the plunge and bought a Mac. Whether yours is a MacBook, Mac Pro, Mac mini, or iMac &mdash it's still a Mac, and it runs the Macintosh operating system, Mac OS X. But what do you do with your Mac after you turn it on? Do you even know how to turn it on and off properly or put it to sleep? You need a book like "My New Mac" to make everything easy. Wallace Wang, author of the best-selling "Steal This Computer Book," will show you, step-by-step, how to use tools like iPhoto to organize your photos, track birthdays with iCal, and clip and save information from the Internet so you can find it again. You'll find simple projects that will show you how to: Organize your files and folders by color and keyword View stocks, flights, and the weather Set up and manage parental controls to limit your children's computer and Internet access Play and burn CDs and DVDs Transfer photos from your digital camera to your computer Share songs, images, and documents wirelessly between Macs Don't put off learning how to use your new computer. Let Wallace Wang show you the ropes with "My New Mac,"



Go to: Awakening the Mind or The Book of Sufi Healing

How to Do Everything with Access 2003 (How to Do Everything Series)

Author: Virginia Anderson

Here is the ideal resource for anyone who wants to get the most out of all the new and enhanced features Access has to offer. Learn the best methods for creating and customizing a new database, retrieving, processing, presenting, and exchanging data, securing your Access environment--and much more.

Virginia Andersen (Coronado, CA) is a freelance author and writer who has written or contributed to nearly 25 books about PC-based applications, including many student tutorials and accompanying instructor manuals with exercise disks. Virginia is certified as a Microsoft Access MOUS Expert. She has over 25 years experience in computer science applications, analysis, and engineering - including extensive technical writing and editing. Her government and defense projects include lunar mapping, reliability engineering, undersea surveillance, weapon system interface simulation, and naval communications. Her civilian projects include computerized project management and horse race handicapping. She holds a M.S. in Systems Management, University of Southern California, an M.S. in Computer Science, University of Southern California and a B.S. Mathematics, Stanford University.



Table of Contents:
Acknowledgments
Introduction
Pt. IGet Started
Ch. 1Get Acquainted with Access 20033
Ch. 2Create a Database25
Ch. 3Create and Modify Tables41
Ch. 4Relate Tables73
Ch. 5Enter and Edit Data89
Pt. IIRetrieve and Present Information
Ch. 6Sort, Filter, and Print Records123
Ch. 7Extract Information with Queries139
Ch. 8Create Advanced Queries173
Ch. 9Understand Form and Report Design Basics189
Ch. 10Create Custom Forms and Subforms217
Ch. 11Create and Customize Reports and Subreports255
Ch. 12Create Charts and Graphs295
Pt. IIIImprove the Access 2003 Workplace
Ch. 13Customize the Workplace319
Ch. 14Speed Up Your Database341
Ch. 15Automate with Macros357
Ch. 16Customize Menus and Toolbars377
Ch. 17Create Custom Switchboards and Dialog Boxes399
Pt. IVExchange Data with Others
Ch. 18Exchange Database Objects and Text425
Ch. 19Exchange Data with Outside Sources447
Ch. 20Share with Multiple Users465
Ch. 21Secure a Database477
AppConvert to Access 2003501
Index509

Sunday, January 18, 2009

The Complete Guide to E mail Marketing or Practical Unix Internet Security

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales

Author: Bruce C Brown

Researchers estimate that by 2008 e-mail marketing revenues will surpass {dollar}1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason: It works! And it generates profits immediately and consistently! In this new, groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails.

You will have step-by-step ways to: Build your business quickly using responsible, ethical e-mail marketing, Leverage your current Web site, using auto responders, Write effective e-mail advertising copy, Develop newsletters, Write winning subject lines, Get high click-through rates, Format your messages, Put the subscription form on your site, Use pop ups, Use single or double opt-in subscriptions, Increase the response rate of your offer dramatically, Format your e-mail so that it will be received and read, Choose between text or HTML e-mail (and why), Reduce advertising expenses, Have measurable marketing results with instant feedback, Automate the whole e-mail marketing process. In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-mail marketing experts.This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.



Table of Contents:
Foreword     9
Introduction     13
Who is this Book for     14
How this Book is Organized     15
Benefits of Using E-mail     18
History & Understanding of E-Mail Marketing     21
Online Marketing     24
Internet Marketing     25
E-mail Marketing     26
Internet Advertising     27
Types of Online Advertisements     28
Understanding Banner Advertising     28
Static vs. Dynamic vs. E-mail     30
E-mail Marketing vs. Spam     32
Introduction to E-mail Marketing     35
E-mail Marketing is Ideal for     36
E-mail Marketing is Not Ideal for (Nor Will it Work For)     36
E-mail Abuse and Spam     37
E-mail Marketing Walkthrough     38
Plan your E-mail Marketing Campaign     38
Target your Audience & Content     39
Write & Design your E-mail     39
Set up your Online Mail Distribution Method     40
Review your E-mail List     40
Test your E-mail     41
Schedule your E-mail Blast     41
Send your E-mail Blast     41
Analyze Results     42
Spam, Spam, Spam!     45
Phishing     46
CAN-Spam Act     47
CAN-Spam Act Requirements     48
Spam Tools     50
Opt-In and Opt-Out     63
Opt-In and Opt-Out Concepts     63
How to Create & Grow Your E-mail Lists     69
Proven Methods to Grow your E-mail List     70
How to keep People from Unsubscribing from Your E-mail List     77
How to Design an Effective E-mail Campaign     79
E-mail Campaign Basics     80
Developing an E-mail Marketing Campaign     81
HTML vs Text Format     83
Options for E-mail Marketing Service Providers     85
All-in-One E-Mail Marketing Service Providers     87
E-Mail Marketing Specialists     90
Mass E-Mail Marketing Software     91
E-mail Marketing Director Overview     92
Who is E-mail Marketing Director for     94
What can you do with E-mail Marketing Director?     94
Other Mass E-mail Applications     95
Target & Segment Your Audience     101
When Not to Use Targeting & Segmentation     101
When to Use Targeting & Segmentation     102
Personalization      103
Collecting Demographic Data     104
Maintaining Multiple Lists     105
How to Write an Effective E-mail     113
HTML vs Text Format     113
How to Design an HTML E-mail     114
Tools and Advice for Creating your E-mail Masterpiece     116
How to Design a TEXT Based E-mail     121
Auto-Responders     123
The Subject Line     133
Basic Rules for Writing Subject Lines     135
Do's and Don'ts when Creating your Subject Line     136
When to E-mail, How Often, and What Time     141
What Day of the Week is best to E-mail     141
What Time of the Day is the Best to Send E-mail Campaigns     142
How to Determine the Frequency for E-mail Campaigns     143
The Future of E-mail Marketing     145
Search Engine Optimization     147
Successful Search Engine Optimization     148
Meta Tag Definition and Implementation     149
The Title Tag     151
The Description Tag     151
The Keywords Tag     152
The Robots Tag     153
Other Meta Tags     154
ALT Tags     154
How to Use the Correct Keywords      155
Optimization of Web Page Content     156
Optimize your Web Site     157
Web Site Optimization Tips, Hints, and Secrets     158
Web Design & Optimization Suggestions     161
How Do Search Engines Work?     164
Using a Search Engine Optimization Company     165
Search Engine Registration     167
Search Engine Optimization Checklist     170
Free Web Site Search Engine Submission Sites     171
Additional Free Web Site Optimization Tools     172
Web Site Design and Optimization Tools     172
Summary     175
Top Reasons to Follow the Guidelines in this Book     175
E-Mail Marketing Case Studies     177
Industry Hints, Tips, & Secrets     195
Author Biography and Dedication     267
Glossary     269
Index     285

See also: News Coverage of Violence against Women or Reconsidering Informality

Practical Unix & Internet Security

Author: Simon Garfinkel

A quarter million Unix system administrators and users have found earlier editions of this classic reference indispensable in protecting their systems from both external and internal attacks. This new edition is a comprehensive update, providing much-needed coverage of today's host security and networking issues. It's an essential resource for readers concerned about securing their systems, networks, and web presence in an increasingly hostile world. Focusing on the four most popular Unix variants today -- Solaris, Mac OS X, Linux, and FreeBSD -- this book contains new information on PAM (Pluggable Authentication Modules), LDAP, SMB/Samba, anti-theft technologies, embedded systems, wireless and laptop issues, forensics, intrusion detection, chroot jails, telephone scanners and firewalls, virtual and cryptographic filesystems, WebNFS, kernel security levels, outsourcing, legal issues, new Internet protocols and cryptographic algorithms, and much more. Packed with 1,000 pages of helpful text, scripts, checklists, tips, and warnings, Practical Unix and Internet Security remains the definitive reference for Unix administrators and anyone who cares about protecting their systems and data from today's threats. Simson Garfinkel, CISSP, is a journalist, author of 11 other books, and founder of Sandstorm Enterprises.

Library Journal

Open-source, UNIX-like operating systems such as Linux (Computer Media, LJ 5/1/03) and FreeBSD (Computer Media, LJ 9/1/03) have been growing in popularity, adding to UNIX's reputation as an undeniable standard. For beginning users (with little geared toward administrators), Visual QuickStart provides step-by-step instructions to common commands, from logging in to recording login sessions-with typical tips, tables, sidebars, and screenshots. Appendixes contain a UNIX reference, typical file and directory locations, and command flags. A gentle introduction to the seemingly intimidating UNIX environment; recommended for all libraries. Webmin covers the core uses of this popular open-source, web-based graphical system administration tool, from installation to configuring DNS with BIND to setting up Sendmail. Notes, cautions, and tips add OS-specific and other useful information, the use of each Webmin option is clearly explained, and strategic screen shots illustrate concepts. Especially useful for beginning to intermediate administrators, this will find an audience in larger libraries. (The text is also freely available online.) Security updates and revises this comprehensive classic for beginning to advanced administrators, with hands-on, applicable advice for securing UNIX and UNIX-like networks. While all examples are UNIX-specific, the underlying explanations of network security issues are useful overall. Its logical organization and clear explanations make it a good reference for larger libraries. Copyright 2003 Reed Business Information.