WebSphere REvolution or Web Marketing For Dummies

WebSphere Revolution: The Inside Story of How IBM, Partners, and Customers Came Together to Transform Business

Author: Jim Hoskins

IBM WebSphere is a powerful suite of middleware that is central to IBM's success in the software industry... but this book is not about that.   WebSphere [R]Evolution is about the human story behind the development of WebSphere. It provides a rare inside look at the inner workings of IBM and the software industry that has never been shared before. It’s a story about courageous customers, dedicated business partners, the efforts of over 6,000 IBM developers, and new models of software development. It’s a story about the surprising decisions of IBM executives, marketing brilliance, and bold bets placed in a world of dynamic technology trends. But most importantly, it’s a story about the capacity of the human heart to innovate and achieve.

Book about: The Painter X Wow Book or Microsoft Access 2003 Forms Reports and Queries

Web Marketing For Dummies

Author: Jan Zimmerman

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:

• Understand online marketing essentials

• Prepare an online business plan

• Design the look and feel of your site

• Create a concept, develop content, and make it accessible

• Know the key components of an online store

• Use buzzing, e-mailing, and other advertising tactics

• Make your site search engine friendly

• Handle Web transactions with ease

• Stay out of legal trouble

• Wow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!