Ending the Tobacco Holocaust: How Big Tobacco is Wrecking Our Health and Finances -- And What We Can Do to Stop Them
Author: Scott Fox
"Every day, at least 1,191 Americans die before their time. They die painful, lingering deaths that could have been prevented. Every three days, as many citizens die from their own smoking habit, or from exposure to second-hand smoke, as died in the Sept. 11 tragedy. Each and every pack of cigarettes costs American taxpayers $40 in higher medical premiums, unavailability of health services, and other hidden financial drains. And every year, 925 out of every 1,000 smokers who try to quit on their own fail to stay smoke-free for a year-while hundreds of thousands of children become addicted to nicotine.
Dr. Michael Rabinoff, a respected psychiatrist who holds two patents and has published repeatedly in the New England Journal of Medicine and other top-flight journals, shows the health and financial suicide we commit by allowing tobacco companies to continue doing business as usual-and, like any good doctor, provides a detailed prescription for what to do about it: simple actions you can take to save the lives of millions around the world."
Publishers Weekly
Almost everyone knows that smoking is bad. But thanks to political lobbies, misinformation campaigns and billions of advertising dollars spent by tobacco companies each year, it is hard to know just how bad. Psychiatrist Rabinoff goes a long way toward clarifying the questions surrounding the number one leading cause of preventable death in the U.S., responsible for about 450,000 deaths here each year. Nonsmokers will likely fume over Big Tobacco's cunning strategies for keeping people addicted—particularly children, who are tomorrow's smokers, after all. Smokers may feel browbeaten by Rabinoff's sometimes hyperbolic writing style. For aspiring nonsmokers, there are reasons to quit on nearly every page, whether political (e.g., collusion between the tobacco and pharmaceutical industries; how cigarettes are pushed to children overseas) or scientific (how cigarettes are chemically altered to heighten addiction, and the causality between smoking and mental illness). The evidence Rabinoff amasses is overwhelming, making this recommended reading for anyone who wants to quit. B&w photos. $25,000 marketing budget.(Mar.)
Copyright 2006 Reed Business Information.Kathy Arsenault Copyright 2007 Reed Business Information - Library Journal
California psychiatrist Rabinoff provides a torrent of data and statistics in a passionate attempt to educate the public about the health and economic consequences of tobacco, to inform smokers about successful strategies for quitting, and to expose the devious and deadly machinations of the tobacco industry. Good intentions, however, do not necessarily make for good books. This work reads like a tobacco activist's clipping file, offering little that is original or new. Readers interested in the sins of the tobacco industry would be better served by Richard Kluger's authoritative, Pulitzer Prize-winning Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris, while libraries hoping to help patrons kick the habit should provide more focused titles, such as those produced by the American Lung Association. Recommended only for comprehensive collections.
Interesting book: CCNA Portable Command Guide or The Digital Person
Partnering With the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers
Author: Michael Minelli
Praise for Partnering with the CIO
The first book written about InfoTech sales and marketing from the perspective of CIOs—the same executives who make and influence major IT purchasing decisions.
Partnering with the CIO presents practical advice from CIOs and IT industry experts on the art of selling information technology. It reveals the opportunities and problems of IT sales across today's global marketplace by surveying top executives at leading organizations—including Time Inc., Citigroup, Priceline.com, the World Wildlife Fund, First Data Corp., Warnaco, Eastern Mountain Sports, PricewaterhouseCoopers, and the CIO Executive Council, among others.
Essential reading for sales and marketing executives who are actively competing in the $1.2 trillion IT market, it's the perfect resource for anyone who sells or markets IT products and services.
Advance Praise
"The authors demonstrate a deep understanding of both the challenges facing CIOs who make tough investment decisions every day and of the opportunities for IT vendors who understand both sides of the equation. This book should be read by everyone involved in buying or selling IT resources."-- Ellen Kitzis, Vice President of Research, Gartner Inc., and coauthor of The New CIO Leader
"Partnering with the CIO is filled with practical insight from a 'Who's Who' list of CIOs. It's a must-read for IT vendor management and their sales forces."-- Gary Beach, Publisher, CIO magazine
"Finally, a book about IT sales written from the customer's viewpoint. This book makes the case for adopting customer-centric sales and marketing strategies in the enterprise software industry." -- DonPeppers and Martha Rogers, PhD, cofounders of the Peppers & Rogers Group and coauthors of The One to One Future, Enterprise One to One, and Return on Customer
"Vendors still don't get the CIO animal. They are buried with vague, impersonal, and untargeted pitches on a daily basis from providers who don't understand their business, their industry, and what really makes them tick. Read this book and you will separate yourself and your company from the pack."-- David C. Munn, President & CEO, The Information Technology Services Marketing Association
Table of Contents:
Foreword xiAcknowledgments xvii
Introduction 1
The Once and Future CIO 15
IT Is a Business 33
Delivery 63
If You Aren't a Partner, Then You're a Commodity 83
Communication Is Crucial 109
IT Governance 131
When the CIO Wears the Sales Hat 147
Inside the Mind of a CIO 171
Recommended Reading 181
About the Authors 183
Index 185
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