sed and awk or Truth about EMail Marketing

sed and awk

Author: Dale Dougherty

The book begins with an overview and a tutorial that demonstrate a progression in functionality from grep to sed to awk. sed and awk share a similar command-line syntax, accepting user instructions in the form of a script. Because all three programs use UNIX regular expressions, an entire chapter is devoted to understanding UNIX regular expression syntax. Next, the book describes how to write sed scripts. After getting started by writing a few simple scripts, you'll learn other basic commands that parallel manual editing actions, as well as advanced commands that introduce simple programming constructs. Among the advanced commands are those that manipulate the hold space, a set-aside temporary buffer. The second part of the book has been extensively revised to include POSIX awk as well as coverage of three freely available and three commercial versions of awk. The book introduces the primary features of the awk language and how to write simple scripts. You'll also learn: common programming constructs; how to use awk's built-in functions; how to write user-defined functions; debugging techniques for awk programs; how to develop an application that processes an index, demonstrating much of the power of awk; and FTP and contact information for obtaining various versions of awk. Also included is a miscellany of user-contributed scripts that demonstrate a wide range of sed and awk scripting styles and techniques.

Table of Contents:

PrefaceChapter 1. Power Tools for Editing
Chapter 2. Understanding Basic Operations
Chapter 3. Understanding Regular Expression Syntax
Chapter 4. Writing sed Scripts
Chapter 5. Basic sed Commands
Chapter 6. Advanced sed Commands
Chapter 7. Writing Scripts for awk
Chapter 8. Conditionals, Loops, and Arrays
Chapter 9. Functions
Chapter 10. The Bottom Drawer
Chapter 11. A Flock of awks
Chapter 12. Full-Featured Applications
Chapter 13. A Miscellany of Scripts
Appendix A. Quick Reference for sed
Appendix B. Quick Reference for awk
Appendix C. Supplement for Chapter 12
Index

Go to: What Do Women REALLY Want Chocolate or Monday to Friday Pasta

Truth about EMail Marketing

Author: Simms Jenkins

Praise for The Truth About Email Marketing

 

“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”

Tad Clarke, Editorial Director, MarketingSherpa Inc.

 

“Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!”

Jeff Hilimire, President, Engauge Digital

 

“Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.”

Aaron Kahlow, CEO & Founder, Online Marketing Summit

 

“Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.”

Sam Cece, Chief Executive Officer, StrongMail Systems

 

Everything you must know to utilize email marketing in your corporation or small business!

• The truth aboutrecession-proofing your business with email marketing
• The truth about measuring results and improving promotional and newsletter campaigns
• The truth about email marketing versus spam

This book reveals 49 proven email marketing best practices

and bite-size, easy-to-use techniques that get results

 

Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.